After 14 years in a corporate career and having her first child Melissa Moog was inspired to create a service that would help new parents ease into a life with their new baby. Her motivation came from an overwhelming experience she had at the local baby store. Being a research queen she sifted through a ton of books, spent hundreds of hours on the internet and made frequent trips to the store. Additionally, since she was new to Portland and the first of her family to have a baby she had no one locally to help choose the best baby gear. So, after giving birth to Isabella and becoming a new mom she thought to create a full service consultancy for new and expectant parents with a focus on helping parents prepare for baby’s arrival and during the first year of life. Most importantly, she wanted to create a company where she could help parents find the best green baby products to protect our little ones and preserve our planet.

Melissa is the founder of Itsabelly Baby Concierge and President of The National Baby Planner Association. As the Green Parenting Expert on sparkplugging.com, Moog blogs regularly helping new families go green. Moog also reviews green baby-related products on her own Itsabelly blog and as a Baby Product Expert on Tibesti.com. Moog is the Pregnancy Planning Expert for The Bump, which produces the ultimate local living pregnancy guides. Itsabelly has been featured in Pregnancy magazine, Gaiam’s Lifestyle magazine, Cool Mom Picks and Metro Parent. Moog can be seen monthly on AM Northwest’s show and Fox12 BetterTV where as a Mom Editor Melissa educates parents on adjusting to life with baby. Moog is also involved with Dress For Success, where she volunteers as a career coach to help under privileged women become self sufficient.

Jennifer Lo Prete is a writer, marketing consultant and stay-at-home mom with a preschooler and a toddler. Having been raised in a family that made eco-friendly choices for frugality and practicality reasons, Lo Prete expanded these practices when starting her own family in 2003. Lo Prete believes strongly in organic living, breastfeeding, natural birth, cloth diapering and babywearing. Lo Prete has a Masters in Marketing Communications from Northwestern University. She has worked in a congressional press office and managed advertising for major children’s manufacturers, which caused her to strengthen her
natural family living practices.